During this time, we realized the Brahman breed needed some major improvement in carcass traits and felt someone needed to step up and lead this charge. Brandon Cutrer accepted the task. He began spearheading the largest carcass evaluation program of purebred Brahman steers in the ABBA’s Carcass Evaluation Project over the decade of 2010 to 2010, and improved our average percentage Choice from 20% to 60% during this time. This was the foundation for our branded beef program.
