Using Brahman Cattle For Climate Smart Ranching
The Future of Global Beef Production
With even just a 2°C increase in global warming, extreme heat is reaching more critical areas across the world that will impact agriculture, beef production, and overall health.
Best in class for their breed, BRC Brahman are naturally heat-resistant and feed-efficient with exceptional muscle volume — the ideal combination for the future of American and global beef production. We're also home of the USA's first 100% Brahman beef program: Brahman Country Beef and FitBeef.
For the past 10 years, BRC has been committed to improving carcass quality to maximize tenderness and marbling, which we demonstrate using carcass ultrasound data. Brahman beef is high in omega-3 and omega-6 fatty acids, awarding it the reputation as a heart-healthy beef and satisfying a consumer base that’s more nutritionally conscious than ever.
In the Media
"As the world gets hotter, can cattle survive? A rancher’s quest for drought-proof cows."
Addressing Changing Environment and Weather Patterns
As ranchers face a changing environment and changing consumer needs, BRC Ranch and their globally famous Brahman cattle are positioned to help your ranch stay successful for the future.
Did you know, that as climate changes, weather patterns change. This means more severe droughts, and more incidence of weather events like hurricanes. Brahman cattle have been bred for over a century to withstand these harsh elements.
- Hurricanes cause the most damage to the U.S. gulf coast and Atlantic states. These areas are the perfect environment for Brahman and Brahman cross cattle. Brahman cattle are also tropically adapted for survival. They are the most intelligent breed of cattle, with the innate survival ability to find higher ground, and withstand the weather. During the recent Hurricanes of Harvey, Rita, and Ike, we have not lost a single animal to a hurricane death loss.
- Brahman cattle are also built to be drought resistant. They are scavengers, and extremely efficient converters of grass to protein, requiring less inputs to produce more beef.
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1730 North Richmond
Wharton, TX 77488
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