In our industry, the people behind a brand matter.
Cattle of Distinction
8 Ways BRC Genetics and Breeding Can Improve Your Herd
Brahman cattle expertise since 1915
Our ancestors cross-bred Indian cattle with local cattle to lay the foundation for today’s structurally sound, high-quality Brahman cattle. We share the deep knowledge we’ve gained over the years to help you get the most from your herd. See how we help you learn and succeed.
Brahman champion producers
BRC genetics have produced 16 – and counting – National and International Champions since we married in 2010. Our cattle have also sired many champions at national Brahman level shows worldwide. Meet our champion cattle.
Performance is one of our pillars. We are members of the Brahman Herd Improvement Records Program. We are also proud to maintain quite possibly the largest record of performance traits being collected in the breed at this time.
We are always on the lookout for adopting innovative techniques and tools ot improve the Brahman breed. Our goal is to provide as many tools as possible to take the guesswork out of your purchase.
The latest breeding and genetics technology
All of the cattle in our program are DNA verified and we are strong supporters of using genomic-enhanced EPDs. We constantly look for cutting-edge science to give you information about both the animal’s measurements and their DNA. We also use carcass ultrasound to collect ribeye area, percent IMF (marbling), and rib and rump fat measurements.
Dedication to the purest bloodlines
Behind every great BRC herd bull is a great BRC cow. Several of our BRC females can be traced back the foundation bloodlines of the American Brahman Breeders Association (ABBA). Our focus has always been on linebreeding exceptional cow families. Doing so ensures greater uniformity, consistency, and predictability.
Excellent customer support
We offer our BRC Ranch Genetic Partners Program free to our customers. In this program, we helps you promote, market, select, breed, and sell your cattle. We are available to answer customer questions and offer support any time. Learn more about how we support Brahman breeders.
We run our business with the Christian values of honesty, kindness, respect, and integrity. We are the first ranch to put our Brahman beef on the public market through an exclusive 100% Brahman-branded beef program. We stand by our methods and the quality of our herd.
BRC Is Different Than Any Other Brahman Breeder
While we value tradition and heritage, the BRC team is different than every other Brahman breeder in the USA. We’re striving to be “ahead of the herd” in every possible way - cattle quality, performance excellence, customer service, and technology.
Genomics and genetics play an important role in our improved technology. In fact, we are the first Brahman herd in the USA to incorporate genomic testing and EPDs into our program.
Cattle of Distinction. People of Character
They say a rising tide lifts all boats. We think breeding better Brahmans improves the world’s beef industry. And, since BRC genetics are at work in every continent of the world (except Antarctica), our responsibility to serving fellow beef producers is paramount.
We offer the best customer service in the Brahman business. The goal of any seedstock producers should be for OTHERS to flourish with their genetics - and that’s exactly what we intend to do when you purchase your Brahman seedstock from BRC.
From educational programs to cooperator programs to our rock-solid guarantees on BRC-branded cattle, you can count on us to make your Brahman journey a success.