Ethics and integrity are pillars of BRC, and in our opinion, one of the best examples of what we try to strive for is known as “The Code of the West.” That, along with the Bible, are pretty solid rules for living.
These simple rules for living are ones we adhere to:
1) Live each day with courage.
2) Take pride in your work.
3) Always finish what you start.
4) Do what has to be done.
5) Be tough, but fair.
6) When you make a promise, keep it.
7) Ride for the brand.
8) Talk less and say more.
9) Remember that some things aren’t for sale.
10) Know where to draw the line.