The BRC Commitment to Integrity in Sales

This honest and detailed pricing data reflects the variety and quality of cattle available at BRC. Whether you are looking for a solid replacement heifer, a competitive show heifer, a reliable breeding bull, or a top-tier AI sire prospect, BRC provides options that cater to your specific needs and investment goals. Our pricing is designed to be straightforward and reflective of the real value and pedigree of our cattle, ensuring that your investment with BRC is not only a purchase but a profitable and wise decision.

What really counts for us? The bottom line for our BRC customers: profitability and demand.

We take pride in tracking data on every single public auction of Brahman cattle and reporting. In 2024, we analyzed sales data for over 450 head of Brahman females sold. Here’s what the numbers show:

• The average price of a Brahman female sold at public auction in 2024 was $5,400.
• There were 58 heifers sold this year sired by BRC bulls, and their average price was an impressive $11,467—that's 112% higher than the average Brahman female.

For three consecutive years, BRC and Heritage Cattle have consistently led the pack, with their genetics commanding significant premiums in the market.

However, that isn't the case with all major Brahman ranches bloodlines. For example, in 2024, 55 heifers were sold representing the bloodlines of a ranch that frequently promotes their high prices. But, their customers' heifers averaged just $3,200 per head. That's nearly 70% below market average.

What sets BRC apart?
At BRC, our sole focus is on helping our customers succeed. That success is evident in the numbers and in the loyalty of our repeat buyers, who return to BRC year after year because they’ve experienced the difference: our cattle consistently bring them the highest returns.

This is what drives us: seeing our customers thrive.